· High-energy content designed to attract and engage patrons
· Content with a high utility value for patrons — such as convention schedules and location-related information — designed to create engagement and repeat viewing
· Ad programs that integrate all of the properties’ internal signage and assets (in-room TV, welcome packages, Duratran, etc.) to create an entire brand domination experience
· Content loops vary by zone to optimize viewing times
· 20% of the content is property-related advertising, 15% is devoted to entertainment and engagement, and 65% is from advertisers
In short, the possibilities of what an advertiser can do with CCN are almost boundless.
Some CCN digital content is provided through an affiliation with:
